In AI-driven fraud cases, synthetic identity creation is the biggest threat: Ankit Gupta, CTO, PolicyBazaar for Business

Artificial Intelligence is transforming the nature of cybercrime. Deepfake scams, synthetic identities, and AI-powered impersonation attacks are rapidly becoming systemic business risks, particularly for BFSI platforms operating at scale.

In this exclusive interaction with Express Computer, Ankit Gupta, CTO at PolicyBazaar for Business, explains why AI-driven fraud is no longer just a cybersecurity issue but a trust, reputation, and business continuity challenge. He also shares how they are building defence-in-depth, zero-trust architectures, AI-led fraud detection, and identity intelligence, while preserving a frictionless customer experience and preparing for India’s evolving regulatory landscape.

What made deepfake scams and AI-powered cybercrime an urgent priority for you as a CTO?

In today’s AI era, deepfake fraud is not just a cybersecurity issue; it is a business risk.

Over the last year, we have seen a clear shift in the nature and scale of fraud. Attacks have expanded across multiple ...