Immersive commerce as the new storefront: Rethinking retail in the AI era

By Karthik Raman, Head of Product and CMO, Flam AI

In a world where product discovery is becoming as digital as the products themselves, the storefront is no longer defined by bricks, glass, and shelves. Retail is entering an era where experience trumps inventory and data fuels loyalty, where stores aren’t just places to sell, they are platforms to engage, inform, and convert. Retail is being reimagined, and immersive commerce is leading the way.

The Rise of the Experience Economy
Consumers today don’t want just to browse products, they want to connect with them. Traditional retail, dominated by static displays and limited staff, can no longer deliver the level of engagement new-age shoppers expect. This is where immersive commerce steps in, utilizing AI-native immersive experiences to personalize the in-store journey and seamlessly merge physical and digital channels.

Retail Floors, Reborn as Experience Theatres
Imagine walking ...