‘I'm a huge music fan and I love the idea, but it’s not on the horizon’ — Samsung exec confirms Milk Music won’t be revived any time soon, and I think that’s a big mistake

Remember Milk Music? Course you do — few streaming platforms had such a novel name, or such a brief flash in the pan before turning sour.

Milk Music was Samsung's March 2014-launch online music streaming service powered by Slacker Radio. It was amazing initially, but after precisely one month of free streaming sans ads plus six free track skips, it split into a proposition that was free if you put up with ads, or ad-free provided you paid for it (with your Milk money).

After just two years anywhere — and only one year after an attempted Milk Video expansion, which was always going to struggle without a tasty bit of alliteration — Samsung started shuttering the whole thing. No use crying over spilt milk…