If Your Products Aren’t AI-Searchable, You’re Already Losing

OpenAI’s ChatGPT is rolling out integrated e-commerce, including product recommendations, reviews, and direct buy buttons-challenging Google’s dominance in product search. E-commerce operators must proactively manage their online reviews across all platforms and ensure their site’s schema markup is optimized for AI discoverability.

In its latest move to compete with Google’s search product, OpenAI announced it is launching an e-commerce experience inside of ChatGPT, including product recommendations, reviews, and buy buttons that lead directly to the website.

With over a billion searches happening on ChatGPT every week and Google’s search dominance starting to slip, the e-commerce landscape is shifting fast - for direct-to-consumer brands and online retailers, this is a wake up call: if your products aren’t discoverable on AI platforms, you risk being left behind.

Here’s everything you need to do to make sure you’re in the game.

Priority #1: Manage Your ...