I went hands on with all 4 of the new 2025 iPhone models and my buying advice is different this year

With Apple's big upgrade to the base iPhone 17, its redesign of the two Pro models, and the launch of iPhone Air, this might be the toughest year ever to pick the right iPhone. But I've got recommendations.

The idea of "tyranny of choice" says that having a set of good choices is supposed to let everyone find exactly what makes them most happy, but the reality is that having so many good choices can often lead to anxiety, indecisiveness, and discontent. If we apply this concept to the iPhone 17 lineup, then Apple is quite the tyrant this year.

After all, the base model iPhone 17 is more pro than ever and offers the best value-for-money in 2025. The iPhone 17 ...