I tested three 5-star OLED TVs from LG and Samsung, and I know which one I’d buy on Black Friday

It has been a truly phenomenal year for OLED TVs. I’ve personally tested many of the best OLED TVs from 2025, and I also managed to test four flagship models side-by-side: the LG G5, Samsung S95F, Sony Bravia 8 II and Panasonic Z95B. All four sets had a strong showing, proving just how tough the competition is.

With Black Friday around the corner, and early Black Friday deals going live as we speak, I’m already seeing big discounts on these flagship models. But, for many, these prices, even discounted, are still high. But what about the mid-range OLED TV category?

I recently evaluated two flagship OLEDs, the LG G5 and Samsung S95, alongside what is sure to be the headline OLED of Black Friday TV deals, the mid-range LG C5.