HP says the memory chip crunch isn't going anywhere soon - and also warns of PC sales slump

• HP says memory accounts for around 35% of the cost of a PC, up from 15-18% in one quarter
• The company, and analysts, expect volatility to continue for some time yet
• HP consumer devices are still selling strong, but Canalys anticipates costly impacts

HP has revealed the cost memory now accounts for around one-third (35%) of its PC bill of materials, up from around 15-18% last quarter, making a seriously sharp increase.

And worse still, the company is expecting memory chip price volatility to continue well into next year, largely driven by demand for AI data center components which is straining consumer supply.

Looking ahead, HP expects the RAM's percentage in the bill for PCs to rise before it stabilizes or decreases, spelling out potential knock-on price increases for consumers.