How Unstructured Data Chaos Undermines AI Success

Nasuni's Nick Burling on Why Traditional Storage Systems Can't Meet AI Demands Matthew Perry • November 24, 2025

Unstructured data represents 80% to 90% of an enterprise's total data, making it both a potential gold mine and a liability for artificial intelligence projects. "If you don't have an unstructured data management strategy, you probably aren't going to have an AI strategy," said Nick Burling, chief product officer at Nasuni.

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The difference between success and failure often comes down to three critical areas: data curation, security and cost management. Organizations must understand what data they have, who has access to it and where duplicates exist before exposing it to AI systems. Without proper curation, even simple use cases can produce unpredictable results - or "AI slop," he said.

In this video interview with Information Security Media Group at Microsoft Ignite ...