How to watch the LG press conference at CES 2026

The Korean electronics giant will showcase new TVs and plenty of AI-powered products when it kicks off press day in Las Vegas.

For years, LG has opened CES press day with the first event of the morning — and 2026 will be no exception. The Korea-based corporation is theming this year's presentation as "Innovation in Tune with You," and — if past shows are any indication — it will highlight both the consumer electronics and large appliance sides of its mammoth global businesses.

As with many tech-focused events nowadays, AI is expected to serve as the unifying thread of LG's CES 2026 presentation. That said, LG — much like Apple — has its own take on the acronym, referring to it as "Affectionate Intelligence." The company will share "its vision for elevating daily life through Affectionate Intelligence — delivering harmonized and seamlessly connected customer experiences." In other words, the company is aiming for ...