How to watch the LG CES 2026 press conference

The Korean electronics giant will showcase new TVs and plenty of AI-powered products when it kicks off press day in Las Vegas.

For years, LG has kicked off CES press day with the first event of the morning — and 2026 will be no different. The Korea-based corporation is theming its presentation as "Innovation in Tune with You," and — if it follows the template of past presentations — it will highlight both the consumer electronics and large appliance sides of its mammoth global businesses.

Like nearly all tech-centric events these days, expect AI to be the binding theme of the LG presentation at CES 2026. Just be aware that, like Apple, LG has its own customized abbreviation for AI: "Affectionate Intelligence." The company will share "its vision for elevating daily life through Affectionate Intelligence — delivering harmonized and seamlessly connected customer experiences." In other words, the company is aiming for its devices ...