How to watch the LG CES 2026 press conference: Live updates

The Korean electronics giant will showcase new TVs and plenty of AI-powered products when it kicks off press day in Las Vegas.

While arch-rival Samsung got the jump on its fellow Korean rival by giving its CES presentation last night, LG will be hitting the podium at breakfast time with the theme "Innovation in Tune with You." And you can watch it unfold in real-time right here, and read our liveblog analysis, too.

As with many tech-focused events nowadays, AI is expected to serve as the unifying thread of LG's CES 2026 presentation. That said, LG — much like Apple — has its own take on the acronym, referring to it as "Affectionate Intelligence." The company will share "its vision for elevating daily life through Affectionate Intelligence — delivering harmonized and seamlessly connected customer experiences." The irony, though, is that LG has already shown its cards, thanks to a long string ...