How to watch Hyundai's CES 2026 presentation live

While it often feels like a full-on auto show, the car vibes feel somewhat lessened at CES 2026. Yes, the Afeela electric vehicle from the Sony-Honda joint venture will be back on the floor, but with the Trump administration yanking most EV incentives from the market, the industry isn't offering a full-court press of new vehicles in Las Vegas this year. That said, there's still plenty of in-cabin car tech on display, including Hyundai's Holographic Windshield Display.

Indeed, the company's Mobis subsidiary will present "more than 30 mobility convergence technologies" during CES. And we'll also get to see Hyundai's AI Robotics Strategy, which will showcase its new Atlas robot fresh out of the lab.

How to watch Hyundai's presentation at CES 2026

Hyundai's presentation takes place on January 5 at 4PM ET, and ...