How to make your e-commerce product visible to AI agents? Use this new system trusted by L’Oréal, Unilever, Mars & Beiersdorf

For future-focused e-commerce brands, the primary customer is rapidly changing from a person behind a screen to the AI agents that said human customer deploys on their behalf to research and, if projections are correct, purchase the product on their behalf.

Investment banking and financial services giant Morgan Stanley, for instance, has published research suggesting 10-20% of the entire U.S. commerce spend could be agentic by 2030 — amounting to $190 billion to $385 billion.

In response to this seismic shift, the four-year-old agentic AI e-commerce startup Azoma has unveiled the Agentic Merchant Protocol (AMP).

This new framework is designed to provide high-volume retailers — such as grocery brands, electronics manufacturers, and fashion labels — with a "brand-friendly" anchor in an ecosystem increasingly dominated by autonomous shoppers

The idea is compelling and deceptively simple at its core: instead of the current status quo wherein merchants selling physical products online have to manually ...