How Swisscom builds enterprise agentic AI for customer support and sales using Amazon Bedrock AgentCore

This post was written with Arun Sittampalam and Maxime Darcot from Swisscom.

As we navigate the constantly shifting AI ecosystem, enterprises face challenges in translating AI’s potential into scalable, production-ready solutions. Swisscom, Switzerland’s leading telecommunications provider with an estimated $19B revenue (2025) and over $37B Market capitalization as of June 2025 exemplifies how organizations can successfully navigate this complexity while maintaining their commitment to sustainability and excellence.

Swisscom has been recognized as the Most Sustainable Company in the Telecom industry for 3 consecutive years by World Finance magazine, Swisscom has established itself as an innovation leader committed to achieving net-zero greenhouse gas emissions by 2035 in alignment with the Paris Climate Agreement. This sustainability-first approach extends to their AI strategy where they’re breaking through what they call the “automation ceiling” – where traditional automation approaches fail to meet modern business demands.

In this post, we’ll show how ...