How Reddit's new AI ad tools help brands join the conversation

Reddit wants to make it easier for brands to keep up with -- and tap into -- the cultural dialogue.

On Monday, the social media platform introduced Reddit Community Intelligence, an AI-powered product aimed at helping marketers leverage the billions of conversations taking place across its platform. The announcement, made at the Cannes Lions Festival of Creativity -- the ad industry's biggest annual event -- coincides with Reddit's 20th anniversary.

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"Reddit is the most human place on the internet, and one of the last places on the internet where brands can build authentic, trusted, and engaged relationships with customers," the company wrote in a blog post. "As Reddit looks ahead to the next 20 years, we're betting big on the power of these conversations to change hearts and minds, as well ...