How Moloco is powering the future of retail media with AI Vector Search

The retail media landscape has reached an inflection point. What started as a way for retailers to monetize their digital real estate has become the fastest-growing segment of digital advertising, with projections showing 21.9% growth in 2025 and a three-year compound annual growth rate of 19.7% through 2027, according to Dentsu’s Global Ad Spend Forecasts Report, December 2024. Yet, many retailers find themselves caught in a frustrating paradox: they possess rich first-party data but lack the infrastructure to monetize it effectively at scale.

Legacy advertising stacks, fragmented infrastructure, and limited machine learning capabilities prevent them from competing with established leaders like Amazon and Walmart. To build profitable, performant on-site advertising businesses, retailers need real-time personalization and measurable ROI – capabilities that require sophisticated AI infrastructure most don't have in-house.

This is where the partnership between Moloco and Google Cloud delivers significant value. Moloco is an AI-native retail ...