How leading CPG brands are transforming operations to survive market pressures

Presented by SAP

The consumer packaged goods industry is experiencing a fundamental shift that's forcing even the most established brands to rethink how they operate. It's what some folks call the CPG squeeze, or a convergence of margin compression, trade policy headwinds, and the sobering reality that pricing-led growth is no longer a viable strategy. For companies that have relied on price increases to drive revenue, it's a structural change that demands new approaches to operations, strategy, and competitive positioning.

CPG companies now need to achieve annual productivity gains of 5% or more just to stay competitive. Traditional cost-cutting measures like travel freezes, hiring pauses, and other age-old efficiency drives from simpler times might yield a couple of percentage points at best. The solution lies in a more sophisticated approach: identifying which processes can be digitally enabled before making organizational changes, confronting questions about process efficiency, manual ...