How Huel leveraged self-service analytics to upskill its business users - and free its data team from dashboard hell

Huel, a privately held UK food brand that's all about sustainability, says democratizing access to data internally has not just improved overall data literacy across the business but also opened the door to faster, evidence-based decision-making in a highly competitive market.

Specific business benefits the company can directly attribute to the move, according to its Director of Data, Bhav Patel, include savings of 100 manual hours per month on analysis - with 75% of that from self-service search - and reducing the time it takes to get to useful insights from hours to minutes.

The move is also enabling 150 lines of business colleagues - who are all, of course, proud 'Hueligans' - to deliver high-value, customer-built reports back into the business.

These business users, Patel adds, are now much more data-literate, as they are now familiar with data joins, aggregation, and key business metrics like Lifetime Value (LTV) - the total revenue a ...