How Honeylove boosts product quality and service efficiency with BigQuery

Building the perfect bra takes thousands of data points.

That’s why Honeylove isn’t just another intimates brand. We’re a technology company that happens to make exceptional bras, tops, shapewear, and bodysuits. Technology shapes everything we do, from how we iterate garments based on customer feedback to how we optimize sizing across those thousands of data points.

When Honeylove was born in 2018, though, our data wasn’t consolidated. We were looking at analytics in Shopify, checking email campaign performance in one platform, and reviewing ad metrics in another. We weren’t connecting the dots as effectively as we could have.

Then we fell in love with BigQuery. In this post, we’ll cover how Honeylove uses BigQuery and Gemini to unify our data, automate key business insights, and leverage AI to boost product quality and service efficiency — as well as how other organizations looking to make the ...