How Fastweb + Vodafone reimagined data workflows with Spanner & BigQuery

Editor’s note: Fastweb + Vodafone, a leading telecommunications provider in Italy, created its Customer 360 platform to support faster and more personalized customer experiences across channels. By rebuilding serving layers and governance with Google Cloud services like Spanner, BigQuery, and Gemini, the company simplified its architecture and introduced AI-assisted engineering workflows. Fastweb + Vodafone now delivers real-time insights across the organization and is preparing for expanded AI agent use cases in the future.

Following the acquisition of Vodafone Italy by Swisscom in 2025, and looking toward our official merger in January 2026, we saw an opportunity to rethink how we serve our customers.

As a leading telecommunications provider in Italy, we aim to deliver timely, personalized experiences across mobile, broadband, and digital channels. Our team’s job is to give everyone at our business access to the customer insights they need, when they need them. Those insights rely on a robust ...