How enterprise revenue leaders now look to AI as a strategic business decision enabler

Enterprise revenue leaders now trust AI to help make business decisions as the technology has evolved from tackling efficiency increases to a more strategic purpose.

That’s the conclusion of The State of Revenue AI report, from Revenue Intelligence platform provider Gong, which is based onanalysis of 7.1 million sales opportunities across more than 3,600 companies, and a survey of more than 3,000 global revenue leaders.

There’s a shift going on among forward-looking Revenue teams, suggests Amit Bendov, CEO of Gong:

AI is no longer a helpful sidekick, but a strategic partner. Revenue teams that embrace AI aren’t just seeing better revenue outcomes, they’re re-shaping go-to-market (GTM) functions. The data shows the future of sales will not be shaped by humans or by AI, but rather by the power of both working together.

In fact, argues Tarek Nseir, Senior Value Partner and Co-Founder, Valliance ...