How data will enable McCain’s Farm of the Future to boost regenerative farming worldwide

The agriculture sector is facing unprecedented challenges. Producing enough food to sustain a rising global population while trying to prevent increasing environmental damage is not an easy balance to achieve.

Which is where concepts, such as regenerative farming, come in. There may be no single, agreed definition of what this holistic approach to food production comprises today. But its aim is to restore soil health, boost biodiversity, and rebuild natural ecosystems that have all too often been depleted by intensive, industrial-scale farming practices.

It is still early days in global adoption terms, with only 1.5% of the world’s agricultural land being farmed in this way. But the technique is becoming more commonplace among large agrifood players, not least in the UK. Here, growing numbers of farmers are experimenting with the technique, spurred on, among other things, by a desire to cut high fertilizer and fuel costs.

One organization ...