How Create Music Group strikes the right note by placing data at the heart of the music-streaming process

As seen on diginomica passim, the music industry has a complicated relationship with data and AI. While there’s justifiable concern that emerging technology can be used to shortcut the creative process and support copyright theft to train AI models, companies in the sector, just like any other, must find novel ways to exploit new data-enabled models to gain a competitive advantage.

It’s in this challenging environment that Create Music Group is using data and AI to boost its behind-the-scenes operational processes. The Los Angeles–based music technology specialist has created a data platform that helps artists and labels understand how each music stream translates into revenue.

As a key element of this platform, the company uses Astronomer’s AI and orchestration capabilities to manage over 600 data pipelines to produce real-time insight. In a complex world of data feeds and fast-changing trends.

Create began working with Astronomer in ...