How businesses and organisations are creating value with digital and AI-led solutions

By Manish Godha, Founder & CEO at Advaiya

The pursuit of value creation now is increasingly tethered on an organization’s digital and AI capabilities. The quest to create ever-more customer surplus requires businesses to find scale, efficiencies, and effective innovation where digital and AI technologies become key.

What value looks like in practice is becoming clearer. Digital and AI-led solutions—which cover a range of data, automation and intelligence initiatives, (DAI solutions, in short) create a significant impact on a business’s growth, its operational efficiencies and organizational efficacies. Enterprises most commonly report meaningful revenue lift, impact in functions like supply chain and inventory management, and cost reductions across other functions such as GenAI use moves from pilots to production. At the macro level, automation technologies including GenAI could add 0.5 to 3.4 percentage points to annual productivity growth.

Yet, adopting DAI solutions with ...