How AI is 'terraforming' a new Grindr - the internal and external impact of a tech revolution in action

I oftentimes say that Grindr became successful in spite of its marketing rather than because of it. We, frankly, we're not really focused on marketing at all and not really paying attention to it.

I said at a conference in the fall of 2024 that there will be a time that when there are synthetic employees working alongside humans inside companies, and I got a lot of flak for that. But I think no one denies that that's going to happen anymore. Synthetic AI agents or employees are going to be a fundamental part of our work on a go-forward basis, and we are seeing the impact of that now.

At Grindr, we have been at the very, very forefront of adoption of AI in our day-to-day work, especially in engineering. I'm pretty confident in saying that we're probably in the top five percentile of companies ...