How agentic AI is helping non-profits thrive in difficult economic times

Things are not easy for organizations in the non-profit sector at the moment. The difficult economic climate means that fundraising has become the number one challenge for many, according to Salesforce's latest Non-Profit Trends Report. At the same time, nearly half are experiencing increased demand for their services. The problem is that as few as a third have been able to grow their capacity and resources to help them cope.

The biggest operational issue most organizations face is staffing. Two thirds are experiencing challenges with hiring and retention, and also with employees burning out. Michael Kang, Vice President of Technology and Analytics at Blue Star Families, which supports 1.5 US military families, explains:

Across the non-profit sector, organizations are being asked to deliver more impact with fewer resources, while also meeting higher expectations around data, reporting, and accountability. While modern CRMs and digital tools offer powerful insights, they ...