Honda and Sony just teased a second SUV at CES 2026, but their Chinese rivals are already racing ahead

• Afeela 1 deliveries will finally begin later this year
• A new all-electric SUV is planned for 2028
• Sony and Honda say it will be aimed at a broader range of users

Sony Honda Mobility likes to use CES as a platform to showcase its hotly-anticipated Afeela 1 electric vehicle, to the point where wheeling it out on stage has become an annual tradition.

This year, the pair revealed what they described as a “pre-production model” that is essentially the very same as those $102,900 vehicles that are due to be delivered in the coming months.

But despite not yet handing keys over to customers, Sony Honda Mobility is already teasing an SUV variant that it claims will offer “greater spatial flexibility and accessibility” as well as appealing to a broader range of users.