High-end PC gaming is in big trouble, thanks to AI – and RTX 5090 price hikes are prime examples

• Retailers have increased pricing of Nvidia GeForce RTX 5090 GPUs
• Prices are almost double the original retail pricing
• It appears to be a direct impact from the RAM crisis due to AI demand

We're officially in 2026, and last year's rumors regarding GPU price hikes on Nvidia and AMD GPUs (due to the ongoing RAM crisis) appear to be accurate, which may prove very unfortunate for PC gamers.

As reported by VideoCardz, Nvidia GeForce RTX 5090 prices have increased significantly above the original retail pricing, with models reaching up to $4,000 across multiple retailers. The GeForce RTX 5090 Founders Edition is still priced at $1,999 / £1,799 / AU$4,039, so the price hikes appear to be coming directly from retailers and private sellers.

RAM kits have become much pricier over the last few months, due to the current AI boom, and ...