Here’s how Marico is shaping the future of FMCG growth with Data, AI, and Digital Innovation

The FMCG sector is undergoing a rapid transformation, powered by data, AI, and digital innovation to keep pace with evolving consumer behaviors and expectations, highlighted Vrijesh Nagathan, Chief Information & Digital Technology Officer, Marico, during his session at Tech Senate Jaipur.

In a sector characterized by immense product diversity — from personal care to home care and now even pet care — Nagathan noted that continuous innovation is non-negotiable for sustained relevance. “No product is immune to disruption anymore; even the notion of a ‘blockbuster’ is getting redefined with the rise of hyper-convenient services like 10-minute delivery,” he remarked.

The session focused on how emerging trends such as Q-commerce, private labels, and sustainability concerns are reshaping business strategies. Nagathan emphasized that data-driven decision-making is now foundational rather than optional. From consumer insights to operational efficiency, leveraging real-time data helps FMCG companies pivot faster in a highly competitive market.

AI ...