Heineken appoints tech chief to drive transformation efforts

Romain Apert spent more than 25 years at Mars and comes to the role with deep expertise on how to modernize core IT systems and data foundations.

Dive Brief:

• Heineken appointed Romain Apert as chief digital and technology officer and member of the executive team, the company said in a Thursday statement. Apert will succeed current Chief Digital and Technology Officer Ronald den Elzen, who is leaving the organization after 31 years, effective May 15. 
• A seasoned technology executive, Apert spent more than 25 years at Mars Inc., the last 14 as a global CIO across various business units including, most recently, Mars Petcare. In that role, he led a digital transformation strategy to modernize its ERP, data foundation and upskilling efforts, according to the press release. 
• Apert will join Heineken as it ramps up efforts to execute on EverGreen 2030, which it launched in October as the second phase ...