HCIC 2025 Takeaway: AI is Changing Healthcare Marketing

At the HCIC conference, I got to talk to a number of marketers who are very focused on results. They are also very focused on what will impact their marketing efforts and why. This has a direct correlation with AI.

In the past, I have focused on the way we can use AI to improve productivity. I think we need to be thinking about all aspects of how it can be used. In general, this can be broken down into both impact and opportunity.

Impact: The AI Search Revolution

Several conference sessions alluded to this shift, but marketing experts Brittany Young and Gina Linville gave some deeper insight.

From a marketing perspective, the largest impact is one of being found. Think about how much time a typical hospital marketer puts into being found. I have had many conversations over the years about Search Engine Optimization (SEO) and the importance of ...