Tech »  Topic »  GTA 6 pre-orders could drop in the coming weeks as marketing ramps up — 'we don't spend money on marketing until we're pretty close to release'

GTA 6 pre-orders could drop in the coming weeks as marketing ramps up — 'we don't spend money on marketing until we're pretty close to release'

1 week, 3 days ago   techradar.com
(Image credit: Rockstar Games)
  • Grand Theft Auto 6 marketing is going to ramp up in summer
  • A recent leak indicates that title IDs have been added to the PlayStation Store
  • This hints that preorders may begin soon

Could pre-orders for Grand Theft Auto 6 go live in the coming weeks? It's certainly possible with marketing set to ramp up a summer nears.

Speaking with CNBC's Jim Cramer back in February, Strauss Zelnick, CEO of Rockstar Games parent company Take-Two Interactive, confirmed that there are "marketing beats coming this summer," as efforts to promote GTA 6 kick into gear.

"We don't spend money on marketing until we're pretty close to release," he added.

Grand Theft Auto 6 marketing will officially kick off this summer ahead of its November launch, which Take-Two CEO is sure won't be delayed again — 'We don’t spend money on marketing until ...
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