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Growth, not efficiency, is the new AI goal


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  • More than half of companies have now appointed a Chief AI Officer
  • Three-quarters of enterprises are now focusing on growth, not cost savings
  • Consumers aren't overly optimistic, but many have already unlocked new revenue streams

Up until now, AI has been touted for its productivity boosts, but new research from Thoughtworks has revealed artificial intelligence could actually be about growth.

More than three in four (77%) global enterprises have shifted AI from cost savings and towards growth and innovation – a trend that's most prevalent among larger enterprises.

Today, more than a quarter (27%) of the 3,500 IT decision-makers (ITDMs) surveyed expect up to 10% more revenue growth from AI over the next year.

CEOs seem determined to keep spending on AI - despite mixed successAI is dominating UK businesses, but isn't yet driving customer valueMost companies still lag behind on ...
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