Google Thinks It Can Cash In on Generative AI. Microsoft Already Has

Both companies reported better-than-expected quarterly sales and profit on Thursday. And the stock prices of both soared on the results, with Alphabet further buoyed by its new plans to buy back more shares and issue its first-ever dividend.

But the near-term fortunes of Microsoft and Google, at least as far as their generative AI efforts are concerned, look different under the hood and in the comments of their executives. How investors, workers, and potential customers perceive the rivals’ dueling efforts could determine which gets the better chunk of the hundreds of billions of dollars in spending expected to flow to such software in the coming years.

In a call with financial analysts on Thursday, Nadella touted that Microsoft now has 1.8 million customers for GitHub Copilot, a generative AI tool that helps engineers write software code. That’s up from 1.3 million customers a ...