Google Pixel 10 phones will narc on AI-edited images

Google unveiled its Pixel 10 lineup today, and the company’s latest phones will be the first to implement industry-standard C2PA Content Credentials within the native camera app. This enables people to identify whether an image was edited using AI, confirming its authenticity (or lack thereof) to anyone looking at it.

The Coalition for Content Provenance and Authenticity, or C2PA, designed an open technical standard that essentially enforces transparency on a piece of media, providing information on how it was created and what, if any, modifications have been made. Appearing as a digital watermark (the C2PA likens it to a nutrition label), Content Credentials will be present in all photos taken by a Pixel 10 camera, and that imprint will also be viewable by anyone using Google Photos.

The camera features on the latest Pixel phones are more pumped full of AI than ever, making it possible to ...