Google Is Not Ruling Out Ads in Gemini

Google executives have insisted for months that the company has no immediate plans to put ads in Gemini. But in an interview with WIRED, Google’s senior vice president of knowledge and information, Nick Fox, says the tech giant is “not ruling them out.”

“I would expect that the learnings that we get from ads in AI Mode would likely carry over to what we might want to do in the Gemini app down the road,” says Fox. “It’s an odd thing to say, but our research shows that users actually like ads within the context of Search. Over time, we’ll figure out what makes sense in the Gemini app.”

Google has spent the past year racing to catch up with OpenAI in the AI chatbot market. Its efforts appear to be paying off. Gemini now has more than 750 million monthly active users, compared to the 350 ...