Google Is Dead: Could AI Bury Traditional Searching?

Today, we witness how the era of generative AI is reshaping the way we search for information. Where we once fired off Google searches without a second thought, AI has now picked up the baton, helping people to find necessary information. But the topic is more nuanced than it may seem at first glance.

On the one hand, a recent survey shows that 55% of people prefer using generative AI tools over traditional search engines. On the other hand, according to recent data, Google Search is 373 times bigger than ChatGPT search, highlighting that, despite the rise of AI, traditional search engines continue dominating.

So, is AI really the killer of traditional searching — or does it just complement it? Let’s dig into details, explore how both AI and search engines operate, and take a closer look at the strengths and shortcomings of generative ...