Google blocked billions of ads and millions of ad accounts last year for violating its rules

Google has revealed in its annual Ads Safety Report that it blocked or removed 12.7 million advertiser accounts in 2023 – nearly double the figure from the previous year.

In addition, the tech giant removed 5.5 billion ads for violating its policies, a slight (but still noteworthy) increase from the prior year.

Google emphasized the critical role it plays in safeguarding the digital advertising ecosystem in a bid to maintain a healthy and safe ad-supported internet.

Google took down billions of ads in 2023

The report also highlighted the significant impact of generative AI on the digital advertising industry. GenAI introduced new changes to the Google advertising ecosystem, from image editing to performance optimization.

However, in the months that followed Google’s deployment of AI tools across its ads business, workers started to worry about job security, with the company announcing several layoffs early this year affecting various departments ...