Google adds agentic AI checkout to shopping

Google has announced a trio of new AI-powered shopping features. The tech company is rolling out more conversational search capabilities for shopping in AI Mode, so that buyers can make more specific and descriptive queries to find exactly what they're looking for. The AI Mode results will also be formatted to match the type of search, delivering shoppable images for prompts with a more visual angle or side-by-side comparisons of different traits for shoppers considering several options of what to buy.

There are also two new agentic shopping features. First is an agentic checkout for finding and buying an item at a particular price. Shoppers can use Google's price-tracking feature to set the sale price they want to pay for a particular product, and can opt to allow Google's AI to purchase the item when it hits the desired discount. Users will have to confirm the ...