Gong study: Sales teams using AI generate 77% more revenue per rep

The debate over whether artificial intelligence belongs in the corporate boardroom appears to be over — at least for the people responsible for generating revenue.

Seven in ten enterprise revenue leaders now trust AI to regularly inform their business decisions, according to a sweeping new study released Thursday by Gong, the revenue intelligence company. The finding marks a dramatic shift from just two years ago, when most organizations treated AI as an experimental technology relegated to pilot programs and individual productivity hacks.

The research, based on an analysis of 7.1 million sales opportunities across more than 3,600 companies and a survey of over 3,000 global revenue leaders spanning the United States, United Kingdom, Australia, and Germany, paints a picture of an industry in rapid transformation. Organizations that have embedded AI into their core go-to-market strategies are 65 percent more likely to increase their win rates than competitors still ...