Godrej Enterprises Group launches ‘Amethyst’, a unified intelligence engine to drive responsible, scalable enterprise transformation

As India enters a defining phase in adopting artificial intelligence, AI is expected to contribute $1.7 trillion to the country’s economy by 2035 through public investment and initiatives like the IndiaAI Mission. AI is quickly becoming essential for modern workplaces. Companies are moving beyond trial projects to integrate AI across various functions, aiming to improve productivity, support better decision-making, and empower employees while ensuring responsible adoption throughout the organization.

In line with this change, Godrej Enterprises Group (GEG) announced the launch of Amethyst, its unified AI intelligence engine designed to scale artificial intelligence responsibly across the Group’s diverse businesses. Amethyst brings together everything AI at GEG platforms, programs, people training, agents and cross-platform agentic orchestration for a unified process automation. Built with security, ethics, and Responsible AI at its core, Amethyst enables business units to innovate using their deep domain expertise, while operating on ...