GOBOULT Mustang Muscle’s Pre-Booking Now Available Across Platforms at Special Launch Price of ₹2,999

GOBOULT, one of India’s fastest-growing wearables and audio brands, today announced the launch of the Mustang Muscle smartwatch, following the unveiling of the full Mustang range at its launch event held on February 10th. The smartwatch was launched at an MRP of ₹9,999 and is currently available at a special launch price of ₹2,999.

Following the Racer launch on February 19th, the Muscle builds on GOBOULT’s strategy of design-led premiumisation, which was outlined during its rebrand last year. With a sharp focus on product innovation and Gen Z design sensibilities, the company continues to reinforce its premium portfolio.

GOBOULT’s category expansion under the Mustang series comes in contrast to industry trends. According to IDC’s India Monthly Wearable Device Tracker (2Q25), the overall smartwatch category declined by 28.4%, while GOBOULT recorded a 49.6% YoY growth in smartwatches, nearly doubling its market share. The ...