Germany Tests Apple’s Privacy Fixes in Critical Market Test

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Germany’s antitrust authority has launched what could be the most critical test of Apple’s business practices this year.

The Bundeskartellamt is evaluating Apple’s proposed solutions to competition concerns around App Tracking Transparency through a comprehensive market test — and the outcome could fundamentally alter how Apple handles user data globally.

The stakes couldn’t be higher for Apple. Companies found guilty of breaching Germany’s antitrust rules face fines up to 10% of annual turnover, and Apple’s been racing against time to address these concerns since authorities first challenged the tech giant’s practices nearly three years ago. The company has agreed to introduce neutral consent prompts for both its own apps and ...