GCCs in India must move from execution to ownership: Arvind Vaishnav, VP and Head of Philips Innovation Campus

For years, GCCs in India were viewed primarily through the lens of scale and efficiency. Today, that narrative is being fundamentally rewritten. At Philips’ Bengaluru Innovation Campus, the conversation has moved decisively from cost arbitrage to ownership, impact, and IP-led innovation.

“The first question any GCC needs to answer is what value it wants to deliver,” says Arvind Vaishnav, Vice President and Head of Philips Innovation Campus – Bengaluru. “If the centre is set up only because there is a task that someone else doesn’t want to do, or purely for cost reasons, then neither the organisation nor the Indian ecosystem is adding real value.”

That clarity of purpose, Vaishnav believes, is what separates high-performing GCCs from those struggling to demonstrate return on investment—an issue increasingly visible as more Fortune 500 companies expand their presence in India.

Philips’ Bengaluru campus stands out precisely because it was ...