Gartner: Global end-user spending on GenAI models to Hit $14.2 Bn in 2025

STAMFORD, Conn., July 10, 2025 — Worldwide end-user spending on generative AI (GenAI) models is forecast to reach $14.2 billion in 2025, according to Gartner. Of this, $1.1 billion will be spent on specialized GenAI models, such as domain-specific language models (DSLMs), marking a 279% year-on-year growth in this subsegment.

Foundation models — including large language models (LLMs) — will continue to dominate GenAI investments, growing from $5.4 billion in 2024 to over $13 billion in 2025, though their growth rate will slow from 306% to 141%. In contrast, specialized models are gaining momentum rapidly due to their improved performance and relevance for specific industries and business functions.

Gartner predicts that by 2027, more than 50% of GenAI models used by enterprises will be domain-specific, a massive leap from just 1% in 2024.

“While foundation models remain the largest spending ...