G2 bold move to reshape software discovery with major acquisition from Gartner

G2, the Chicago-based software insights platform, agreed today to acquire three prominent software review and discovery properties from Gartner: Capterra, Software Advice, and GetApp.

The deal brings four of the largest B2B review sites under a single roof and signals a shift toward unified, AI-driven software recommendation and buying experiences.  

According to the announcement, the combined business will include roughly six million verified customer reviews and tap into an audience of more than 200 million annual software buyers. G2 said it expects the transaction to close in the first quarter of 2026, subject to standard regulatory and closing conditions.  

G2’s leadership frames the agreement as a response to fragmentation in the software buying journey. By consolidating multiple review databases and audiences, the company aims to streamline discovery for buyers and expand demand-generation tools for vendors. 

In a public post, G2’s CEO described the integration as building “the trusted ...