From ‘Vibe Coding’ to ‘Vibe Selling’: how AI is reshaping the art of selling

When “vibe coding” was named Collins Dictionary’s word of the year last month, it signaled a crucial milestone for AI: applications that were once niche or sector-specific had truly become mainstream.

A term initially coined by OpenAI co-founder Andrej Karpathy to describe coding through natural language outputs rather than development languages, it has sparked inspiration among leaders in other industries around where else AI can give processes the “vibe treatment”.

Looking at how AI can support other types of workers and teams, the same core principle applies: handing over repetitive work to AI. Whether that’s research tasks or analyzing large data sets, it’s about humans directing the action rather than spending time on menial tasks themselves.