From Data to Decisions: How AI and IoT Are Redefining Speed in Business

By Guru Kandasamy, Senior Vice President Of Technology and Innovation, iLink Digital

In today’s connected economy, speed is the ultimate differentiator. The ability to sense, decide, and act in real time is no longer optional – it is essential. Markets are volatile, customer expectations are rising, and regulatory landscapes evolve rapidly. Companies that rely only on retrospective analysis risk responding too late, losing both competitiveness and trust.

The convergence of Artificial Intelligence (AI) and the Internet of Things (IoT) is reshaping how enterprises meet this challenge. IoT now connects more than 15 billion devices worldwide (Gartner, 2023), and those devices are no longer passive data collectors. Increasingly, IoT is evolving into context-aware, intelligent systems capable of acting locally. Paired with AI, they form a closed feedback loop where businesses do not just monitor conditions but can respond instantly. This is visible everywhere: retailers adjusting prices dynamically, hospitals ...