From chickens to humans, animals think “bouba” sounds round

Does “bouba” sound round to you? How about “maluma”? Neither are real words, but we’ve known for decades that people who hear them tend to associate them with round objects. There have been plenty of ideas put forward about why that would be the case, and most of them have turned out to be wrong. Now, in perhaps the weirdest bit of evidence to date, researchers have found that even newly hatched chickens seem to associate “bouba” with round shapes.

The initial finding dates all the way back to 1947, when someone discovered that people associated some word-like sounds with rounded shapes, and others with spiky ones. In the years since, that association got formalized as the bouba/kiki effect, received a fair bit of experimental attention, and ended up with an extensive Wikipedia entry.

One of the initial ideas to explain it was similarity to actual words (either ...