Fitbit's new screenless Whoop-style tracker is a better fit for the brand than a smartwatch — it's a return to the 'almost invisible' pedometer of 2008

It's pretty much an open secret at this point that Google is making a new Fitbit fitness tracker. In a teaser video posted on Instagram, the tech giant's brand ambassador and 'performance advisor', basketball legend Steph Curry, promised that something big (or in this case, small) was coming, while wearing a conspicuous screenless wristband.

The upcoming fitness tracker could be a bit of a cash-in on the screenless wearables trend. The Whoop 5.0, the Polar Loop, and the Amazfit Helio Strap all came out last year, and it looks like a Garmin CIRQA smart band is on the horizon too.

However, I think the move makes sense for Google — it's a return to Fitbit's pre-Google acquisition philosophy and formats, and the new tracker has the potential to shoot to the top of our best Fitbits guide.

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